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Once a part of the winter spectacles, today transformed into carriers of progress

Never Refuse to Reuse

As a long-standing partner of the FIS Alpine Ski World Cup, Audi demonstrates its participation in the skiing spectacle with banners. Over the years, the overall brand image has changed several times. It would be a shame if used banners ended up in a landfill and polluted the environment, since they are basically made of high quality material. The material can be reused to create a new product that carries forward the values of the brand.

Never Refuse to Reuse

As a long-standing partner of the FIS Alpine Ski World Cup, Audi demonstrates its participation in the skiing spectacle with banners. Over the years, the overall brand image has changed several times. It would be a shame if used banners ended up in a landfill and polluted the environment, since they are basically made of high quality material. The material can be reused to create a new product that carries forward the values of the brand.

Auction of travel bags made from advertising banners

The first eleven one-of-a-kind travel bags made from Audi banners will go up for auction, and the remaining thirty-nine pieces from the first series will shortly be sold in the online shop. The proceeds from the sale will go to the YouSea Institute, whose goal is to protect biodiversity in the Piran Bay. This will complete the full circle of sustainable use of materials: reducing waste, reusing it in new products and finding ways to use it to have a positive impact on the environment.

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